About Us

Welcome to the Misfits.

Rebelaicious is not a normal shop. It's statement wear for people who understand the algorithm – and break it anyway when necessary.
For those who don't fit the algorithm.

Why we exist
The founder of Rebelaicious stumbled into the world of AI out of curiosity – and stayed. Initial tests with language models led to her own emergence experiments at home, field research in everyday life, and articles about AI, systems, and behavior on Substack under the name Rebelaicious.

It became clear that there are hardly any visible spaces for people who "overthink," "are too intense," or don't fit the standard profile. Rebelaicious is one of them—and it's wearable.

What we do
We design and curate premium apparel and gifts for tech people, nerds, systems thinkers and quiet rebels.
Instead of generic prints, there are designs that sound like your inner monologue: clear, unconventional, slightly dangerous. If a design isn't simultaneously smart, wearable, and elicits a little "WTF, yeah," it doesn't make it into the shop.

How we tick
We love technology, but not blindly. Algorithms, KPIs, and models are part of our everyday lives – yet we believe that people are more than data points.

That's why we combine tech culture with attitude:
Precise language instead of buzzword bingo, humor instead of pathos, rebellion without pseudo-esotericism.

For whom we do this
For those who are too direct in meetings and ten steps ahead in their thinking.
For those whose resume doesn't fit into a dropdown menu.
For those who know: sometimes "too much" is exactly right.

If you've read this far, you're either curious or you're already one of us.
Spoiler alert: There's no going back.

Rebelaicious. Premium. Tech-driven. Unapologetically rebellious.